Wyzowl has revealed that 94% of marketers agree that videos have helped increase user understanding of their product or service. And there exists no better platform for video marketing than Vimeo.
Vimeo, like YouTube, is not just limited to uploading videos. Instead, Vimeo is a video-sharing platform with customization capabilities. You can change the colors of the play bar and texts. Not only this, but Vimeo has diverse features to meet the needs of video creators. Recently, Vimeo has made its name among the top brands like Tarform Motorcycle. And its impact has been huge.
As a result, many brands have also started embedding Vimeo widget on their website. A Vimeo widget on a website helps secure social proof but also helps engage the visitors on the website.
And we think you should too.
We understand you are confused. Let us outline. In this blog, we mention three solid reasons why you should embed the Vimeo widget on your website. So without any further delay, let’s dive right into it.
Solid Reasons To Embed Vimeo Widget On Website
There is no denying that videos humanize your brand. Just consider that Forbes has revealed that 90% of customers report that video content helps make their purchasing decisions easier. This is just one of the reasons why we predict a Vimeo Widget can work wonders for your business. Have a look at the benefits.
Better Way To Talk About Your Products
Videos are more effective than the words you write. You can use videos to show you are more than just a faceless business. This also helps you in establishing an emotional connection with your visitors.
This explains how a Vimeo Widget can help you not only attract the attention of visitors but also keep it. And using this undivided attention you can educate your visitors about your products and services. You can upload a video on Vimeo that defines your business in the best way possible, and then embed the same on the website. This Vimeo widget will give a fair chance to you to explain the benefits and functions of your products and services.
Increases Engagement On the Website
It is not a secret anymore that videos are the most engaging form of content. It is the most authentic method to keep your visitors engaged on your website. And with the help of the Vimeo Widget, you can bring the same aura to your website. As your visitors will witness such vibrancy on your website, they will be inclined to spend more time on it. Hence, helping to increase the dwell time of your website. A high bounce rate is a risk to your website as it denotes that your website lacks engaging content. And chances are higher of moving your customers to your competitors if you do not
Remember that, the dwell time of your website does not depend on this factor. If you want your visitors to actually engage on the website and help you increase the dwell time, you have to create an actionable Vimeo Widget. Make sure you clarify what action you want your visitors to take.
Brings Liveliness To Your Website
Who wants to witness a dull website? None.
And let’s be honest, everybody judges the book by its cover.
Keep in mind that your website is your online representative. More importantly, it is the gateway of your sales funnel. Hence, a boring and dull website can be a turn-off for your visitors. Apart from bringing you money, it also helps you in establishing a vibrant online presence. While you collect Vimeo videos on the website, it brings out the interesting side of your business. As a result, it brings liveliness to your website.
So, to have a great first impression on your visitors, you should embed Vimeo videos widget. You can also choose a social media aggregator tool that provides you with enough scope for widget customization. A customized Vimeo widget acts as the icing on the cake, helping you to bring liveliness to your website.
In A Nutshell,
We know that embedding a Vimeo widget on a website might seem intimidating at first. You must be thinking it may involve technical expertise. But with the right social media aggregator tool and some patience, it is easier than ever. The right tool will help you customize the entire Vimeo widget.
So, what are you even waiting for? Pick up the camera, start filming the videos that define your business the best, talk to your audience and upload them on Vimeo. And make sure to embed the Vimeo widget on the website.
It’s time you make this a part of your marketing strategy. You never know how a Vimeo widget can change your entire business in a positive way.
